In the present time of Seoul, SK, Go Hae Soo is a makeup artist for the makeup company the Wang family runs. Wang Moo is CEO, next-in-line for being President of the company by his father President Wang Gun, oldest of his many brothers. Next in line for CEO is Wang Yo who has a rival competition with his brother Wang So who has a scar on his face and is feared by many of his co workers but underneath, he is kind and has a heart of gold while being in a arranged marriage with Yeonhwa, the woman Wang Gun took in as a teenager while having a secret crush on the beautiful Hae Soo. Then there's Wang Wook is after Wang So, a widower whose eyes are set on being President of the company, then Baek Ah who is a loyal fiancee to Woo Hee. Wang Jung, Hae Soo's closest friend who is hiding a secret from her, is next and the youngest brother is Wang Eun, who is in a relationship with his father's closest friend's daughter Soon Deuk but not yet ready for the married life.