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Until some time back, a newspaper on the kitchen table, alongside the breakfast, was very much an integral part of a morning for almost all households.
Studies reveal that there are certain socio-technical advantages that have determined the adoption and use of online news:
No extra costs
Leaves room for multitasking
Greater choice of news
In-depth and background information
24/7 updates
Customizable
Instant feedbacks
Further research showed that 'immediacy' was the main reason for online news adoption:The earliest that the print media can publish the world breaking news, is the next day! This reinforces the importance of providing continual 24 hour news services - something that deserves the prime focus of online news practitioners.
Evidently, though online news has not completely replaced traditional news mediums, it has penetrated deep into urban territories, owing to its undeniable advantages.
In the past decade, a number of news websites have emerged in India, in a bid to capitalise on the popularity of the Internet. Newstrack.com is among the latest to join the bandwagon, and it does succeed in collaborating style and substance.
The most prominent highlight of this news portal is its availability in three different languages: English, Hindi and Urdu. A fair percentage of the news volume is dedicated to Uttar Pradesh-the home state of the organization. This includes a decent run up to the upcoming UP Polls. The layout of the site is good, allowing easy navigation between the pages. The sections:'24 Hours Top Stories' and 'Live Track' is particularly useful for visitors bereaft of time for the details.
In addition to the political, current affairs and breaking news from India and abroad, updates from the world of Sports, Entertainment and Health & Lifestyle also retain the interests of different sections of the audience.