The little town of Hullbeck, England is possibly the most boring place on the planet. It's a one-trade city, as every single person in the town relies on the town fish, Salmon, for something. People who grow up in Hullbeck aren't expected to leave and most don't. It's even rarer for new people to move to Hullbeck.
Julie Blackwell is a special case, her family coming from New York and moving to Hullbeck for better work. It's hard to not take notice of the new American girl, and Harry does.
Harry Styles is a Hullbeck local, having been born and raised in Hullbeck. His mother owns a café, he works at a local bakery, and goes to the main high school in the town. When Julie walks into that highschool, Harry is adamant that she will be his.