Moon Adore Jackson is a girl who prefers a camera and a vintage store to popularity. She has two friends, both boys, that she's known for ever, but she has a problem. Kai Jordan Hall is popular, dorky, nice, knows everything about her, and also the subject of her so so secret diary. Now, I have to clarify: she just writes about their FRIENDSHIP. She does not like him. They are best friends since pre-k and tell each other everything. Well, except for the blooming crush for him. This new crush of course gets written down in the diary. Her other friend is Oliver Lee Dawn, the person who causes the bigger problem. He posts the diary on tumblr as a prank.