The rich don't Cry

Alejandro Baeza is a successful financial advisor and one of the most respected men in his field. He is intelligent and shows an overbearing character in his work. He also tends to pass that attitude to his personal life.

He believes in the importance of money and understands how vital it is in opening doors to everything.

His last goal is to recover the love of his youth Elisa, who, for reasons he could not control, was forced to leave him. Now, he thinks he can reunite with her and will not let the opportunity slip by. Determined, he schemes and singles out the youngest of the Monte Negros, Veronica, just to become a part of the family. But his stubbornness leads him to jeopardize precisely what he is trying to achieve, love.

"You have the ambition and tenacity to raze anything in the way to your goals, but somehow, I dare to say that you would give your life for any of your people without hesitation. Son, you must find a balance, you cannot go through life with that visceral perspective."