When it is about Cadbury, you forget everything else
TheBTJ
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  • Reads 2
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  • Parts 1
  • Time <5 mins
TheBTJ
Ongoing, First published Jan 25, 2017
advertisingdigitalhalloffameshowcasethebtjournal
For the sweet tooth in you
Ask one of your co-workers what are they up to and the reply might be day dreaming. It seems like Cadbury knows about this dark secret of every office goer and hence uses it to market its latest addition to the sweet world.

Although known for its sweet and emotional ads, Cadbury has time and again taken the funny route for its promotion. Its latest ad falls in the humorous category. Set in a corporate environment, the commercial combines two crazes-yoga and Cadbury. In the video, a young yoga instructor is conducting a session in an office when she is distracted by the thoughts of Cadbury fuse. Oblivious to the people around her, she slides and dives for her Cadbury with her unknowing students following the suit. After all, when it is about Cadbury, nothing else matters. Their latest product, Fuse is a gooey and sweet combination of chocolate, peanuts,and caramel. Although expected to hit the shelves two weeks later, the company has already released the ad to incite the sweet-tooth amongst us.

Their latest product, Fuse is a gooey and sweet combination of chocolate, peanuts,and caramel. Although expected to hit the shelves two weeks later, the company has already released the ad to incite the sweet-tooth amongst us.
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advertisingdigitalhalloffameshowcasethebtjournal
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Wendizzy's Writer Room

2 parts Ongoing

In this book, you'll get a behind the scenes look at how your favorite characters were born, my creative process, and the dirty details never before revealed. Tex's Camp Q&A: Come sit by the fire and ask me whatever you'd like. We can roast marshmallows, tell scary stories, and hang out in the comments like a big, happy family. Gator's Backstage Pass: A place full of secrets. Learn the-sometimes embarrassing-details on how my wildest scenes came to life, facts about the characters, the process, and myself.

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