tyccommunication12
The rise of influencer marketing has given brands access to millions of potential customers, but it also brings a dilemma. Which influencers yield the best results? Brands face a crucial choice between partnering with micro-influencers, who generally have between 1,000 and 100,000 followers, or macro influencers, who boast followings well into the hundreds of thousands or even millions. Each influencer type brings unique advantages and disadvantages, and selecting the right one depends on a brand's goals, budget, and target audience.