Marketing Stories

Professionalism is a mask. Ambition is the mission. He is the distraction. Ciela Solara knows the numbers, the demographics, and the trends. She reads the pulse of the public with flawless intuition, yet she remains a hidden ghost in the competitive world of Corporate Marketing. But Ciela is playing the long game. She built high walls to protect her focus. Her eyes are locked on a singular goal. She wants to become the youngest Communications Director in the history of Calvin Klein. To her, the position is not just a title. It's the finish line she sacrificed her sleep, her relationships, and her own peace to reach. When she's chosen to orchestrate the biggest global campaign of the year, she accepts without a single hesitation. It's the opportunity of a lifetime. The certainty lasts right up until the confidential pitch deck is opened and the new face of the brand is revealed to be BTS's Jungkook. If she executes the project perfectly, the promotion is hers. If she falters, she loses the career she bled for. To the rest of the world, he is an untouchable global icon. To Ciela, he is the secret inspiration that kept her going when the industry tried to break her. She supported him silently for years. Working in his immediate orbit threatens to unravel every boundary she carefully constructed. As the pressure of the campaign mounts, Ciela finds herself caught. She must choose between the ruthless professional she needs to be, and the vulnerable girl who just wants to drop her armor for the boy who saved her. Can she maintain her flawless facade to secure her hard-earned future? Or will her iron-clad ambition soften under the weight of a love that was never supposed to be real? ・・・・・ DISCLAIMER: This is a work of fiction. I do not own BTS, their associated agencies, Calvin Klein, or any of the real-life public figures and brands mentioned in this story. The names, characters, businesses, places, events, and incidents are either the products 04|17|26

Giselle Montoya knows how to make everything look perfect. Relationships included. As Briar's unofficial PR girl and the long-time girlfriend of hockey player Isaac Mercer, she's used to cleaning up messes that aren't hers and pretending she doesn't mind doing it. John Logan sees through her anyway. What starts as late nights around the hockey house and harmless friendship slowly turns into something far more dangerous. Because the worst thing about falling for your teammate's girlfriend? Is realizing she deserves better while she's still trying to love him.

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She only had one goal that night: find the next name on the list. Maybe some stories aren't meant to end happy. Maybe some people are just meant to pass through our lives, leaving us a little more broken, but a little more real. In a game where everyone plays, will she be the one who ends up getting played? (WSSTB) 01

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Marketing is one of the most important aspects of any business as this is the area that brings in customers, popularizes the products and through it all, plays a major role in an organization's revenue and profitability. Here are some basic concepts that can help you get started in marketing. What is a market? It is a group of potential buyers who are willing to pay a certain price to buy and use your products or services. These buyers can be spread across a wide geographical area and could have varying demographics. Marketing mix Every marketing strategy should take into account four aspects, namely, price, place, product and promotion. For a marketing strategy to be successful, you should sell the right product at the right place and at the right price while your promotion should be attractive and elaborate enough to bring the attention of the market to the remaining three aspects. Goods and services Goods are tangible products whereas services are intangible products. But, both are designed and sold with an aim to satisfy the needs and wants of different customers. The company selling it in return gets revenue, usually in the form of money. Competitive advantage Every company has certain advantages and disadvantages. The advantages that allow a company to have an edge over that of its competitors is called competitive advantage. it can be anything such as price, talent, infrastructure and just about anything else that will give one company an edge over others. What is marketing? Marketing is a process that eases the flow of products and services from the point of production to the point of consumption. The systematic arrangement of the marketing function meets the needs and wants of people on one hand with the products and revenue of a business on the other.

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