Sponsorship Stories

Red Bull is not just an energy drink-it's a global cultural icon. Since its launch in 1987, the brand has mastered the art of marketing, turning a simple beverage into a lifestyle that inspires millions. What sets Red Bull apart is its innovative, experience-driven marketing approach, which emphasizes content, events, and community over traditional advertising.

March 21 When is enough, enough? “What is the difference between full and all? Don’t know? Well, let me tell you,” said my sponsor with a wink. “Full is when the broccoli that went perfectly with the entrée leaves a pleasant smile on your face, full is when the arrow on the gas gauge points to F, these are little indicators of full. Indications that you have reached all: the wet scary feeling in your mouth after your second piece of pie, all is the gas pouring down the side of your car because you have to try to squeeze more in.” “Yes, yes,” I reply, “I know when I’ve overdone it; I resent everyone or at least I am cranky about everything. I know when I’m under doing it, too; I get either a lost feeling or the sense that I should be in charge, but how do I really know that I am doing enough?” “If your sponsor has a good idea of where you are mentally, physically and spiritually; if the people in your home group can count on you to contribute service regularly. If most people in most meetings know not just your face, but also your name. If your sponsees freely admit that you are their sponsor, those are sure signs. Though the biggest signal for me is how constant my contact is. If I’m reluctant to pray I’m usually not doing enough of something.” Learn from pain * You are reading selections from More Sober on the Way to Sane and Lines From My Life by Sherrie Theriault http://www.amazon.com/More-Sober-The-Way-Sane/dp/144141231X/ref=sr_1_3?ie=UTF8&qid=1374072329&sr=8-3&keywords=sober+on+the+way+to+sane http://www.amazon.com/Lines-My-Life-Sherrie-Theriault/dp/1448652820/ref=sr_1_1?s=books&ie=UTF8&qid=1374072576&sr=1-1&keywords=Lines+from+my+life%2C+Sherrie+theriault

are you nose blind?

On Monday 9th May 2022, I started to sponsor a Guide Dog for the Blind named Margo. Three puppies are always available for sponsorship on the Guide Dogs Website in the UK. I will be documenting Margo's journey from sponsorship to becoming a fully-fledged Guide Dog. Please note that there is a chance that Margo could be career-changed at any point along the way and that means that Margo will be unsuitable for a blind or visually impaired person.

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January 28   Sponsorship     Right now, as I think of sponsorship, I think of all the things I have done wrong.  Times when I was not understanding enough and times when I was too understanding and enabling.  Sponsors I chose for ulterior motives and the ones I didn't challenge when they wandered away.  I search my mind for the ingredients that were in the mix when things went well and the dominant component was willingness, mine and theirs.  Whether I was sponsor or sponsee, willingness overrode ability, determination and love.  We had to come to the table willing, this was never something we were able to cook up or construct.  Nor is it something I can always hold onto, sometimes willingness evaporates or slips away like sand in a clenched fist.  The permanence and impermanence of sponsorship awes and frightens me.  Like a guidewire twisted from many strands none of which reaches from end to end I worry about the unraveling but depend on the strength.     Expectations are incubating resentments You are reading selections from More Sober on the Way to Sane and Lines From My Life by Sherrie Theriault http://www.amazon.com/More-Sober-The-Way-Sane/dp/144141231X/ref=sr_1_3?ie=UTF8&qid=1374072329&sr=8-3&keywords=sober+on+the+way+to+sane http://www.amazon.com/Lines-My-Life-Sherrie-Theriault/dp/1448652820/ref=sr_1_1?s=books&ie=UTF8&qid=1374072576&sr=1-1&keywords=Lines+from+my+life%2C+Sherrie+theriault

December 5 THE BOAT On my ride home from work there is a boat stuck between two trees in the middle of a horse pasture next to a riverbed so dry it's filled with grass.  I think the boat is me.  I feel for the boat every time I see it.  Turned on edge, waiting for a river, which doesn't exist anymore and may never exist again.  Placed on edge for protection, not comfort. Although having my bottom rot out, well, let's just say might be more uncomfortable.  What good will I be even if the river runs again since I'm fenced in?  My sponsor says I shouldn't ask any question which starts with the word 'why'.  You know my reply. If my Higher Power has a plan...if it includes a river and a fence…  if I'm in this plan, me, the rowboat…I just don't see it.  Not seeing my purpose in life is a theme in my life says my sponsor.  I don't tell her the theme in hers. Truth is, I don't want to face the fact I might float away. Even though I'm supported by two big trees.  Even though there is a tall fence all around me.  Completely in spite of the fact THERE IS NO WATER!  My Higher Power loves me.  I am the boat. Enjoy the flowers and slide on the snow. * It All Points to Joy Can Love reweave the fabric which hate destroys? Can Kindness resew the field torn through with disregard? Can Beauty paint the world anew after so much ugliness has rained down upon us?   My heart believes these three cannot fail to make things right for what other point could there be than Joy?   Vlog: http://youtu.be/chEY7foQ0Eo   You are reading selections from Sober on the Way to Sane and More Lines From My Life by Sherrie Theriault

RELAPSE IS NOT REQUIRED “Relapse is not required,” said my sponsor, “though at some meetings they make it seem appealing, all that prodigal drunk treatment.” “Well, so far, I’m living in the blessing of being convinced the first time,” I told her, “plus what could possibly be out there that’s better than what’s in here?” “That is the point.  There is so much out there that is faster and bigger, more dramatic and extreme, but I sure have never seen anything better,” she patted my head and I grinned. “Since I am winning the first time why would I want to lose?” I add just to overstate her point. “This is the perfect place for those who want it, and all the rest get drunk, but drinking is not required any more than Santa has to come on Christmas.” Save pretty words in a jar like candy. * Step 3 Remember that this is a surrender to a friend, a thing filled with humor and humility not a thing filled with shame or humiliation.  As for regret the only one I’ve ever had about step 3 is that I didn’t surrender earlier.  Trying to pull a moose by its antlers across the desert was always a ridiculous endeavor, but a friend will stay close and let you try, always ready to lend a hand if asked, though never stealing the opportunity for me to recognize on my own how foolish I have been.  Hilarity ensues as I explain my thinking and turn the project over to a brighter mind and more able hand realizing then; there is no good reason to pull that big thing across that vast wasteland.  On the way back we chat about platypus and rhinoceros and laugh at how many strange things seem like bright ideas in the quiet space of even a great brain.  I have avoided surrendering fearing the loneliness and defeat.  Struggling alone with my torment was lonely; turning myself over to my best friend keeps me in the very best company. Vlog:  http://youtu.be/0VICoQBksyo