2013: I Got a Boy, touring andLove & Peace

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Girls' Generation during "Girls & Peace" World Tour Live in Jakarta.

Girls' Generation released their fourth Korean-language album, I Got a Boy, on January 1.The album topped both the Gaon Album Chart and Billboard's World Albums Chart, selling more than 300,000 copies to date. The group had a special television program, Girls' Generation's Romantic Fantasy, on the day of the album release, and an hour-long "Virtual Concert" broadcast live via Naver Music on January 5. The title track "I Got A Boy" was subsequently awarded as the "Video of the Year" at the YouTube Music Awards, beating popular acts such as Miley Cyrus,Psy, Lady Gaga and Justin Bieber.

For the rest of the year, Girls' Generation focused on activities overseas. Starting with the Girls & Peace: 2nd Japan Tour in Kobe on February 9, the group performed a total of 20 concerts across seven cities, with over 200,000 fans in attendance. The DVD/Blu-ray version subsequently topped Oricon's Daily DVD Chart on the same day of its release, selling a total of 53,256 copies after one week. From June 2013 to February 2014, the group held their first world tour, Girls' Generation World Tour Girls & Peace, performing ten concerts in seven Asian countries.

Earlier in the year, Girls' Generation released two albums: Best Selection Non Stop Mix on March 20 and 2011 Girls' Generation Touron April 11. The former ranked number 6 on Japan's Oricon weekly album chart, while the latter featured recorded live songs from the group's 2011 tour. On December 11, Girls' Generation released their third Japanese studio album, Love & Peace. The album debuted at number one on Oricon's weekly album chart, selling more than 129,000 copies.

The group also released three Japanese singles: "Love & Girls" on June 19, "Galaxy Supernova" on September 18, and "My Oh My" on November 5. "Love & Girls" sold 42,796 physical copies on its first week and ranked number four on Japan's Oricon weekly chart, while "Galaxy Supernova" achieved the number 1 spot on Oricon's daily singles chart and sold 50,793 physical copies after its first week.

At the end of the year, Girls' Generation held a solo concert during "SMTown Week" on December 22, named "SMTown Week Girls' Generation - Märchen Fantasy". The concert had a fairytale-like visual theme, with many different stages and video effects.

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