Jeremy McGilvrey Shows You How To Succeed with Email Marketing

Email marketing is a way to convey your message through online platforms or to sell your product, brand, and service to your target audience. Marketing, especially digital marketing, has been the most dominant in conveying your message through any digital platform in the recent COVID-19 pandemic era.

You should use email marketing to improve business relationships with everyone on your list by offering them valuable and relevant information to help them achieve their goals. Remember that the important thing in email marketing is not your company but your customers.

If you can focus your attention on them, subscribers will not only read your emails but will eagerly await the next updates from your company.

Let's explore why email marketing should be one of your small businesses essential elements to generating revenue and how you can use email marketing effectively.

Common Email Marketing Strategies

There are almost 4 million Internet users worldwide; therefore, if you are looking for an excellent way to reach your customers, email marketing is the perfect way to do it.

On average, email marketing generates about $30 to $38 for every dollar invested, representing a massive 3,800% ROI.

If you follow my tips correctly, you will create a consolidated list of subscribers and leads interested in receiving your messages. However, you can't start sending emails right away unless you want your messages to end up in the spam folder or on a blocked email list.

Follow my recommendations in this post, and you will notice that you will have a great return on your email marketing investment.

6 Email Marketing Opportunities

If you want tangible examples to inspire you, and put email marketing into practice, check the following list. It shows you some of the ways you can use email for your marketing strategies:

1. For relationship building: email generates connections through personalized interactions.

2. To generate brand recognition: through email, you can get your company and its services to position themselves as the first option among your prospects when they are ready to buy.

3. To promote content: email marketing strategies share relevant blog content or useful materials with your prospects and therefore generate a promotion of this content.

4. To create sales opportunities: email encourages your subscribers to share their personal information with you in exchange for useful content for them and generates extensive sales opportunities for your small business.

5. To implement product marketing: email makes it easy for you to promote your products and services.

6. To nurture leads: email strategies delight your customers with content that helps them achieve their goals and thus nurtures leads.

4 Ways Your Business Can Get Maximum Value from Email Marketing

1. Define your audience

An effective email is only the relevant ones. As in most marketing processes, start with your buyer persona: understand what they are looking for and create your email campaign based on their needs.

2. Set your goals

Before developing your campaign goals, gather industry insights. Research the average email statistics in your industry and use them as benchmarks to set your email marketing campaign goals to be certain your campaigns are on track and moving in the correct direction.

3. Choose a type of email campaign

There are many types of email campaigns and auto-responder tools available in the market, and choosing one is not easy.

Are you willing to send a weekly newsletter? Should you send out new announcements about your products? Which of your blog posts are relevant enough to share? What's your market segmentation plan? There are several questions to ask yourself before you dive in.

4. Measure your results

To improve, you must analyze your results after each email campaign. By being careful with each key metric, you can make small changes to your emails that will lead to significant results over time. Later, we will discuss which are the key performance indicators (KPIs) that you should monitor.

7 Simple Email Lead Magnets

A lead magnet is exactly what its name suggests: an item that attracts leads to your email list, usually through a free offer.

The offer can come in different formats, but it has to be valuable to users, and you should offer it for free in exchange for the email address. This is a great strategy to build an email list.

To make a lead magnet, think of relevant, useful content that makes life easier for your prospective customers.

Here's 7 of the most common lead magnets:

1. Ebook
2. White paper
3. Infographics
4. Report
5. Case study
6. Checklist
7. Webinar (my favorite)

If you don't have enough resources, you can repurpose existing content to create lead magnets; remember to add value that attracts more customers and helps grow your business with promotions and brand recognition.

Why Email Segmentation?

This is another critical factor that you must take into account before implementing your email marketing strategy. Segmentation involves dividing your entire email list into subcategories that suit your subscribers' unique characteristics, preferences, and interests.

After all, subscribers are people, and you should do everything in your power to treat them as such. That means not sending them a generic bulk message.

Some common segmentation practices are as follows:

Geographic location
Life cycle stage
Recognition, consideration, or decision stage
Industry
Previous interactions with your brand
Language
Google tagging goal actions

In fact, you can segment your list any way you like. When emailing each subgroup, make sure to be as unique as possible.

6 METRICS TO ANALYZE Email SUCCESS RATE

Metric is the measurement of the customers that make a conversion on your website or gives amplification to your business, which results from your email marketing campaign.

1. A total number of emails sent
2. Email delivered
3. Deliverability rate
4. Bounce rate
5. Open rate
6. Click-through rate

Conclusion

While there are many rules for sending business marketing emails, always remember that the most important thing is to treat your subscribers like people. You can achieve all of your email marketing goals and flourish by applying this golden rule to your email campaigns, lead magnets, and email subject lines.

Your subscribers want to receive emails from you if they add value to their lives. If you manage to become an informative resource, your audience will look forward to receiving and opening emails from you and your brand.

To find out more about Jeremy McGilvrey and the Email services he offers, call him at 800.746.1522 or visit https://www.jeremymcgilvrey.com/email-marketing-consultant-service/