A VITAL BUSINESS PROMOTION TECHNIQUIE - SEARCH ENGINE OPTIMIZATION (SEO)

A VITAL BUSINESS PROMOTION TECHNIQUE - SEARCH ENGINE OPTIMIZATION (SEO)

                                            How important SEO is for your business ranking?

You might have heard about the term SEO, but there are different aspects of SEO with contains detail element which should be taken care of. How it helps in business promotion? We are going to understand the exact steps and process starting from researching, planning, executing and analyzing.

Basically SEO is a technique that we follow to increase the ranking of website in search engine result. It includes the types like

· ON PAGE SEO

· OFF PAGE SEO

· Technical SEO.

For business promotion to enhance the SEO process, there are several steps which should be followed to improve the ranking of your website.

So here are few techniques which will improve your SEO and help you get the top ranking. It will also help you for getting success in business promotion strategy:

· How should be the Keyword research?

· Importance of Video marketing for business promotion.

· Marketing trends

· How to catch user's attention?

· Customers feedback

1) How should be the keyword research process?

Basically keywords are the specific targeted words or phrases that are decided by a particular research. For the business promotion, brands usually target keywords that are relevant to the product and the services they have. Keywords should be related to the query or topics people are looking for. These queries should be related to your brand. Relevant keyword targeting will help in business promotion.

So relevancy is what matters when it comes to keyword research.

How to choose keywords?

1) Initially selected keywords should not have high competition. It should be between medium to low competition.

2) Average monthly clicks should be maximum.

3) Research average bid per keywords.

How to target keywords while writing content?

There are three types of keywords,

1) Primary keywords: That should be targeted 6 to 8 times initially. Primary keywords should also be targeted in the title.

2) Secondary keywords: It should be added 4 to 6 times. It should be added in the headline as well. (h2,h3,h4)

3) Tartary keywords: It should be added 3 times after completion of primary and secondary keywords.

4) Don't just focus on short tail keywords but also target long tail keywords.

What are the keyword research tools?

There are free and paid keyword research tools

· Paid tools: ahrefs and semrush.

· Free tools: Google keyword planner, word stream, ubersuggests.

So by checking average monthly searches and competition, choose your relevant keywords accordingly. Choosing the right keywords will help you get success in your business promotion strategy.

Importance of video marketing for product promotion.

Video marketing is one of the most effective ways for content marketing and product promotion. Audience engagement with video is increasing more rapidly.