Challenges and Growth in handlooms & crafts of Gujarat

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"We want consumers identify what is original and what is fake. We have a major challenge from market where consumers opt for cheap replicas, artifically dyed , screen printed products of Ajrakh, and even Tangaliya. To top it up, our own community sometimes gets in cut-throat competition and steals our designs and sells it at much cheaper rates"

This is just scratch the top of the surface of actual issues faced by crafts and handloom artisans of Gujarat.

Khatri Abdul Jabar Mahmed , 9th generation Ajrakh Handblock Printing Master Artisan, Sureshkumar Dhaiyda , Tangaliya weaver from Vankar family of Adhoi and Naresh Khengar , The Indigo Man & Weaver from Bhujodi threw light on their personal stories while sharing very candidly what are the issues that bother them.

What can you do as a consumer?

Be aware and Buy from right sources, if possible directly from artisans and weavers.

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