Summary: Gabriel Fashions launches a customer rewards program exclusively for Parisians who have been chosen by victims of Hawk Moth
Authors Note: I originally lobbed the summary as a prompt on the Miraculous Fanworks Discord (discord dot gg slash mlfanworks), but my brain kept trying to work through how such a thing would operate in practice. That morphed into this bit of ridiculous corporate propaganda.
Thanks to MyImaginationFlows for beta-reading.
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MEDIA ANNOUNCEMENT
FOR IMMEDIATE RELEASE
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Gabriel Fashions Launches Exclusive Butterfly Rewards Program
PARIS, FRANCE – Gabriel Fashions is proud to announce its first ever loyalty program, launched in partnership with Style Queen Magazine. The revolutionary Butterfly Rewards scheme will be available exclusively to Parisian citizens and visitors chosen by Hawk Moth to receive an akuma. Long a symbol of transformation and rebirth, the reputation of the papillon has been unfairly tarnished in recent times as a team of juvenile Miraculous-wielders continue to thwart the plans of the Butterfly Miraculous owner.
The Butterfly Rewards program will reclaim the rightful legacy of the papillon. As the butterfly was once revered in Celtic tradition as a sign of honour and good fortune, so too will Gabriel Fashions honour those citizens who have sacrificed so much in their recent battles against Paris’ self-proclaimed heroes.
Any person who has been granted an akuma during the calendar year is eligible to join Butterfly Rewards. Simply complete the online application form on the Gabriel Fashions website, including contact information, akuma name(s), date and proof of akumatisation, and a brief summary of the reason Hawk Moth chose you to aid his quest.
One of our Butterfly Rewards consultants will then be in contact to take each applicant through our exclusive Papillon Profile survey and determine how Gabriel Fashions may best serve their needs. The results of the survey will help us guide members through a personalised experience, giving them the best possible chance of advancing through higher levels of the Butterfly Rewards program.
Details of the Butterfly Rewards membership tiers and benefits are outlined below:
Chrysalis – New Life Ready to Emerge
After their first akuma, members will receive a 5% discount on all products at any Gabriel Boutique in the world. This offer includes the Gabriel Experience stores in Paris, New York and Shanghai.
Metamorphosis – Transformation and Invigoration
Available exclusively to members who have been granted multiple akuma forms, this tier offers a one-year subscription to Style Queen Magazine and an autographed poster of Adrien Agreste in addition to the Chrysalis benefits.
Wings– Rise Above
After being granted their tenth akuma, members will graduate to this tier and receive a free sample of Adrien: The Fragrance in addition to the Metamorphosis benefits. Members will continue to receive a fragrance sample every tenth akuma thereafter.
Monarch – Ultimate Nobility and Grace
There is no better way to express your final transformation than with attire that honours your sacrifice. Any member selected by Hawk Moth fifty times or more may apply for an exclusive couture ensemble personally designed by Gabriel Agreste himself.
Quotes attributable to Mr. Gabriel Agreste, Executive Chair and Lead Designer for Gabriel Fashions:
“We are extremely proud to offer this revolutionary program honouring those noble people chosen by Hawk Moth to further his plans.”
“Of course the survey is necessary! We at Gabriel Fashions care deeply about every person Hawk Moth has chosen, and I want to offer them a more personalised experience going forward.”
Quotes attributable to Ms. Lila Rossi, Brand Ambassador for Gabriel Fashions:
“I am truly inspired by the gratitude and generosity Mr. Agreste is demonstrating to those of us chosen by Hawk Moth.”
“I hope to claim my first fragrance sample by this time next week, but it may take some time to catch that lucky Mr. Ramier. He has three custom suits on back-order already!”
“My best friend, Ladybug, told me she is totally on board with this program. She absolutely supports it one hundred percent. What do you mean she’s never heard of me?”
Quotes attributable to Mrs. Audrey Bourgeois, Editor-in-Chief of Style Queen Magazine:
“They’re offering a free subscription to my magazine? Ridiculous! Utterly ridiculous!”
Contact Information Ms. Nathalie Sancoeur Executive Assistant Gabriel Fashions media@gabrielfashions.fr www.gabrielfashions.fr
About Gabriel Fashions Gabriel Fashions has devoted itself to the emotional connection and self-expression offered by the unique power of transformation through fashion for almost twenty years. Our revolutionary combination of visionary design and practical elegance has made Gabriel Fashions the premiere couture brand across the globe. This spirit has most recently been embodied in our casual fashion, jewellery, fragrance and footwear lines now available through the network of Gabriel Boutiques worldwide.
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Additional Notes: Honestly, who wouldn’t want in on this deal?
This was a tricky balance of excessive corporate pretentiousness and passive aggressive condescension, while also being vaguely self-incriminating with a sense plausible deniability. Hopefully it worked out.
