Sometimes the companies need to thank their clients for giving them business or their employees for their hard work. Corporate gifts are gifts sent on behalf of the company to clients, employees, suppliers, prospective customers, etc. The company ca...
Sometimes the companies need to thank their clients for giving them business or their employees for their hard work. Corporate gifts are gifts sent on behalf of the company to clients, employees, suppliers, prospective customers, etc. The company can send gifts on birthdays, anniversaries, festivals, promotions, etc. Corporate gifting also attracts clients. Corporate gifting is not a generic task now. It is all about personalized gifting. The gift may not be big, but it surely should mean something. Bloomex: The Best Way to Spread Smiles Beyond Boundaries.
Oops! This image does not follow our content guidelines. To continue publishing, please remove it or upload a different image.
Why is there a rise in the trend of corporate gifting?
Building relationships: There is no monopoly in any sector these days. There is cut-throat competition everywhere. The client stays with a company for many years because of the relationship built by working together for years. Companies have to go out of their way to impress clients. The clients want attention. They cannot be just an account number. They like to feel special and appreciated from time to time. The company must celebrate the client's special days.
Turns prospective clients into actual clients: Who does not like to receive gifts? Gifts make people feel special. But dealing with other corporates can be harrowing. The company can impress the client by sending prospective corporate clients a personalized gift. A personalized gift shows the client that the company cares about its clients. The corporate gift will stand out and remind the client to get back to you again and again.
Motivates employees: Employees are the people who come together and work hard to make the company successful. The company must also show its appreciation to the team. Employees are an asset to the company. The company can celebrate its success with its employees through corporate gifts. Sending gifts to employees on special occasions makes the employee feel like a part of the family.
What should a company do before starting a corporate gifting trend?
Have a plan: The company cannot randomly start sending gifts to people. They must plan and strategize. The board has to approve the budget. The company has to decide the budget, time, and type of gift. The types of corporate gifts also depend on the size of company operations. Some corporates believe in giving gift cards that allow the employees to choose their corporate gifts.
Tax planning: Some portion of the corporate gifting budget is tax-deductible. The company must make sure that they take advantage of the deduction given by the government. The tax planners of the company can guide the management about the tax repercussions of a corporate gifting program.
Setting Boundaries: The corporates have to set certain boundaries. Some corporates do not allow their employees to accept gifts from clients. People in government enterprises are not allowed to take any presents from outsiders. The company must check with the client before sending gifts.
Corporate gifting is a way to show the people associated with the company that they are appreciated. People at Bloomex Review work with the company to understand their needs and suggest gifts accordingly.
