Rajeev Jhawar Usha Martin Focussing on Enrichment of Product Mix

Usha Martin Limited is one of the world's leading manufacturers of wire rope. With over six decades of experience, Usha Martin have established themselves as a globally recognised multi-unit and multi-product organisation through consistent delivery of superior quality products and services. Rajeev Jhawar, the son of Brij Kishore Jhawar, is the managing director of Usha Martin Limited. He has been at the helm of the Usha Martin Group for three decades. He is also the Director of Neutral Publishing House Ltd. Usha Martin Limited is one of the world's leading manufacturers of wire rope. With over six decades of experience, Usha Martin have established themselves as a globally recognised multi-unit and multi-product organisation through consistent delivery of superior quality products and services. Under the leadership of Rajeev Jhawar, Usha Martin Limited focuses on the continual improvement of their products and are actively engaged in designing wire ropes through internally developed software. 

The company optimises their processes, ensuring that products are at par with global benchmarks.Usha Martin Limited is currently gearing itself up to deal with all possible opportunities and adversaries during these uncertain times. Rajeev Jhawar identifies that the future is highly dependent on ability and success of the policy makers across the globe to implement reforms for equitable and sustainable economic growth. In a bid to improve profitability in the current environment, Usha Martin and Rajeev Jhawar have been focussing on enrichment of the product mix through rejigging of the sales mix, new product development and new market development.Steel wire and wire rope maker Usha Martin Ltd has posted a profit of Rs 67.68 crore in the fourth quarter, riding on the commodity boom. The company had earned a meagre Rs 0.9 crore profit on a consolidated basis in the same period of the previous year. Total income rose to Rs 660.48 crore during the quarter under review from Rs 531.39 crore a year ago. for the entire year on a consolidated basis stood at Rs 151.5 crore compared with Rs 421.08 crore in 2019-20.In the last financial year, Usha Martin booked a profit of Rs 483.22 crore on account of the sale of its steel business to Tata Steel Long Products Ltd. Total income in 2020-21 stood at Rs 2,130.59 crore compared with Rs 2,207.17 crore in 2019-20. Rajeev Jhawar said that UML would aim to deleverage the balance sheet and seek to achieve a debt-free status by the end of the next financial year.