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NEW ERA, NO RULES: AUGUST ISSUE WITH MUSIC PROMOTER STEPHHANI
The Nigerian Music Industry gradually reaching it's peak, has seen various creatives pitching across continents. These acts ranges from Artists, Music producers and Music promoters. All of these structures should be found in every music, because it makes a proper music organization. I.e: without the music recorded by the artiste, produced by the producer and marketed by these promoters, how do the listeners feasts on every music, having at the back of their mind, that music is life.
We studied how these things plays and undoubtedly, one of the major and most pivotal structure which shouldn't be overemphasized is Music Promotions. A bad promotions, equals a bad music.
The truth remains, no matter how good a song is, without a proper music promotions, it's tantamount to making no music, because it is these promotions that gets an artiste out of the circle they are, putting them where they rightly belong. NOW, YOU SEE HOW HEAVY NOT SKIPPING GETTING A MUSIC MARKETED?
Going further, we went in search of a wizard music Promoter, they call him winch - No Bants. And that's because he knows the in and out, nooks and crannies of his Job. Stephen Boluwatife, Popularly known as Stephanni is a Nigerian Professional Music Promoter, who caught the eyes of his career early enough two years ago, following the Covid-19 break out in 2020. His obsession came out the loneliness and privacy to one's life, the virus gave to every living thing, as the world was on stand still - No Movement, Operation Stay At Home Period. Gradually, it became Paramount and very important for him to live life, and not just live life for the love of it, but making a living out of it!
On PELUMI, Nigeria's envolving music and controversial magazine, we have travelled down, to Stephhani's world. Taking some of his highlights in his Beautiful journey as a music promoter, which we have put together, for a beautiful read, for you all to Consume.
PLEASE ENJOY, THE REST OF THIS INTERVIEW!
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HOW DID YOUR MUSIC JOURNEY AS A MUSIC PROMOTER STARTED?
• In 2020, I cultivated the habit of listening to songs because that was around the time we were on the whole COVID break, and music meant a lot to people that period. I would say basically I started being a music promoter professionally early 2021.
