Smile Dog's story consists of a classic horror set-up - an amateur writer visits the house of a lady who supposedly has a story for which he can borrow from. Rather than speak, however, the lady has locked herself up in her room, crying and ranting about nightmares and visions and various other problems. All of these center around a floppy disk she had been given that contain the image smile.jpg - which is smile.dog. Other cases of this have cropped up...
Viewing this image incites insanity, and no copy of the exact image exists on the web though likenesses of it do. The true image of smile.jpg is recognized due to the effect it has on the viewer - that is, they wind up dead. Attaching the file - that is, spreading the word, is the only way to save oneself from the smile.dog that appears in one's dreams demanding to spread the word. Some say that the original legend began with an image of the devil.
I first met in person with Mary E. in the summer of 2007. I had arranged with her husband of fifteen years, Terence, to see her for an interview. Mary had initially agreed, since I was not a newsman but rather an amateur writer gathering information for a few early college assignments and, if all went according to plan, some pieces of fiction. We scheduled the interview for a particular weekend when I was in Chicago on unrelated business, but at the last moment Mary changed her mind and locked herself in the couple's bedroom, refusing to meet with me. For half an hour I sat with Terence as we camped outside the bedroom door, I listening and taking notes while he attempted fruitlessly to calm his wife.
The things Mary said made little sense but fit with the pattern I was expecting: though I could not see her, I could tell from her voice that she was crying, and more often than not her objections to speaking with me centered around an incoherent diatribe on her dreams - her nightmares. Terence apologized profusely when we ceased the exercise, and I did my best to take it in stride; recall that I wasn't a reporter in search of a story, but merely a curious young man in search of information. Besides, I thought at the time, I could perhaps find another, similar case if I put my mind and resources to it.
Mary E. was the sysop for a small Chicago-based Bulletin Board System in 1992 when she first encountered smile.jpg and her life changed forever. She and Terence had been married for only five months. Mary was one of an estimated 400 people who saw the image when it was posted as a hyperlink on the BBS, though she is the only one who has spoken openly about the experience. The rest have remained anonymous, or are perhaps dead.
In 2005, when I was only in tenth grade, smile.jpg was first brought to my attention by my burgeoning interest in web-based phenomena; Mary was the most often cited victim of what is sometimes referred to as "Smile.dog", the being smile.jpg is reputed to display. What caught my interest (other than the obvious macabre elements of the cyber-legend and my proclivity toward such things) was the sheer lack of information, usually to the point that people don't believe it even exists other than as a rumor or hoax.
It is unique because, though the entire phenomenon centers on a picture file, that file is nowhere to be found on the internet; certainly many photomanipulated simulacra litter the web, showing up with the most frequency on sites such as the imageboard 4chan, particularly the /x/-focused paranormal subboard. It is suspected these are fakes because they do not have the effect the true smile.jpg is believed to have, namely sudden onset temporal lobe epilepsy and acute anxiety.
This purported reaction in the viewer is one of the reasons the phantom-like smile.jpg is regarded with such disdain, since it is patently absurd, though depending on whom you ask the reluctance to acknowledge smile.jpg's existence might be just as much out of fear as it is out of disbelief.
Neither smile.jpg nor Smile.dog is mentioned anywhere on Wikipedia, though the website features articles on such other, perhaps more scandalous shocksites as ****** (hello.jpg) or 2girls1cup; any attempt to create a page pertaining to smile.jpg is summarily deleted by any of the encyclopedia's many admins.