By the early 2010s gyaru fashion was typically characterized by skin as it is considered a must in some substyles, they were also most often seen with highly elongated and decorated . As for the appearance of a gyaru, dramatic makeup is considered to be essential as well in this fashion subculture or depending on which substyle one partakes in. The makeup typically consists of black , , and sometimes a white eye shadow or a touch of that color is applied to either the inner eye corners or to the outer corners near the lower lash line of the eyes. This is to make them appear larger or to contour them to elongate the eye of the . In the later years of this style, with the popularity of during that time the style would see the use of the South Korean makeup technique of increasing or creating a larger appearance of the under eye by applying makeup, such as highlighting the under eye and contouring the eye crease to make the eye bag appear prominent; this is known as : 애교살; : aegyosal. This should not be confused with , even though both look similar; one is a health condition while the other is done with makeup or by the use of such as . Also contouring different parts of the face to change facial features and highlighting the nose for a slimming effect is often done. are often seen especially to change eye color from a distance and also to make their eyes appear larger with the extreme diameter of these lenses.
Hairstyling can differ from substyle within gyaru fashion subculture such as the hair texture, color or styling could differ from what one would participate in. Heavily bleached or is most often seen; shades would greatly differ from dark brown to lighter shades of brown or multiple different shades of blonde. Hair is mostly styled either by curling it with a or having straight hair done by the use of a hair straightener. But some hairstyling may differ depending on which styles or substyle one would participate in; hair may be curled to create extra volume and heavily crimped up. The hair is crimped differently than in the West, this was called スジ盛り (sujimori); in English it means assorted streaks. This styling is named so, not only because of its enormous volume of hair, the usage of to achieve this look or even its use of an assortment of to create this hairstyle. But this name comes from these streaks of hair that are made apparent by being held by . Since after the curling and crimping; the gel would be used to keep a type of hair streaks, that they were visible and these streaks would stay throughout the day.
Apparel for gyaru fashion differs depending on which gyaru substyle the individual has chosen to include themselves in and from where they would buy their items; this choice of brands can denote which substyle one is from or is participating in. or western brands with general gyaru aesthetics would determine ones style in the gyaru fashion substyle depending on their appearance in an outfit. Some would have the luxury to buy from western or even brands, but for most and even those who lived in Japan; they usually gravitated toward Japanese brands, depending on their style. Most of the apparel originated from Shibuya 109. A full outfit of only is not considered completely gyaru unless one is trying for a specific substyle. Yet, even those who participate in the substyle of wearing designer items do have different brands that do not all originate from the same designer, regardless of whether the brands are Western or Japanese. They would generally mix their whole outfit of different brands to create a gyaru look.
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"Guys, This is a way Gyaru's make the lower eyelashes so they're eyes will seem bigger, More like a aesthetic!"
