In time, many of the night elves yearned for a different life, drawn to the arcane, they became obsessed with unlocking the Well of Eternity's secrets. They rigorously studied the fount's arcane energies becoming learned sorcerers. They harnessed the powers of the arcane lake and constructed wondrous temples and roadways around it. Magic became an inseparable part of life as the night elves reveled in the power at their fingertips. Pushing the boundaries of their intellect became the driving force of their culture. It was during this era of unprecedented growth that Queen Azshara came to power. She was adored by night elves of every social standing, seemingly immune to the ire the lower castes developed against some of their Highborne nobles. The elves were so enamored with her that they renamed their wondrous capital Zin-Azshari, or "the Glory of Azshara". Sharing the priests' curiosity towards the Well of Eternity, Azshara pushed the educated Highborne to plumb its secrets and reveal its true purpose in the world. The Highborne buried themselves in their work and studied the Well ceaselessly.
The night elf empire then started their rise to power by defeating the nearby troll tribes.[10] Against their enemies, the kaldorei used overwhelming military power, their armies supported by Elune's blessings. The night elves' greatest soldiers were bestowed the goddess' fury through dangerous rituals, and these Night Warriors secured Kalimdor for the empire.[11]
The empire saw the creation of such marvelous wonders that Azeroth would never see its like again, even in the modern age. Expeditionary forces, too, would be sent to explore and spread the empire's borders, bringing back tales of far-away lands and races.[12]
But only the openly hostile troll nations drew the full attention of the elves. Despite their battles with the trolls, the night elves had built up the mighty Kaldorei Empire that expanded rapidly across Kalimdor. Not since the Black Empire in ages past had a territory grown so vast in size and scope. The immense influence Azshara held over the world and its denizens eclipsed even Lei Shen's wildest dreams of power.[13] Empowered by the Well and wielding fierce magics never before imagined by the trolls, the night elves soon threatened the two greatest empires on Azeroth: the Amani and Gurubashi.[4]
The night elves systematically dismantled the troll's defenses and supply chains. Unable to counter the elves' destructive magics, the trolls buckled under the onslaught. The territories of the Gurubashi and Amani empires fragmented within only a few years. The elves however were not interested in more conquest. In the eyes of Queen Azshara, the trolls were a minor nuisance, their battle lust a symptom of primitive and unenlightened minds. Ultimately, the queen struck an accord with the Zandalar tribe, which held immense influence over all other trolls. In exchange for ending troll incursions into night elf territory, the Zandalari would be allowed to keep the sacred Zandalar Mountains south of the Well of Eternity. Fully aware they stood no chance against their enemies' arcane powers, the trolls begrudgingly agreed. The night elves' shockingly quick victory and the trolls' shameful acquiescence fostered the trolls' deep resentment and eternal hatred toward night elves,[14] lasting to this very day.
Yet, as the seemingly endless ages passed, the night elves' civilization expanded both territorially and culturally. Their temples, roads, and dwelling places stretched across the breadth of the dark continent. Azshara built an immense, wondrous palace on the Well's shore that housed her favored servitors within its bejeweled halls. There the most powerful nobles, whom she called the Quel'dorei or "Highborne", doted on her every command and believed themselves to be greater than the rest of their lower-caste brethren.[4] The leaders of regions in the night elf empire were called prince/princess, such as Prince Tortheldrin of Eldre'Thalas, Prince Farondis of Azsuna, and Prince Toreth of Loreth'Aran.
They continued developing the ability to manipulate and control the Well's cosmic energies to great heights and power not wielded before. Azshara believed the night elves so far had only tapped a small portion of its power. As their reckless experiments progressed, the Highborne found that they could wield the cosmic powers of the universe to either create or destroy with devastating effect at their leisure. Although they agreed that arcane magic was inherently dangerous if handled irresponsibly, Azshara and her Highborne began to practice their spellcraft with reckless abandon performing increasingly dangerous experiments causing waves of arcane energy cascading into the Twisting Nether.
Cenarius and many of the wizened night elf scholars warned that only calamity would result from such abuse. Cenarius had watched the night elf empire expand with growing unease. Year by year, he became increasingly frustrated with the hubris and thoughtless actions of the sorcerous Highborne. The majority of night elf society continued honoring the old ways of revering the wilds. The fact that these folk still lived in harmony with the land alongside their great magical advancement warmed Cenarius' heart, but he knew that they had no influence over Azshara and her arrogant followers whose regard for living in harmony lessened as their power and arrogance grew. As time passed, the night elves began eschewing diplomacy and largely ignored Azeroth's other cultures. Azshara's dogmatic beliefs regarding racial purity seeped into the night elves' psyche, creating an atmosphere rife with xenophobia. But, Azshara and her followers stubbornly continued to expand their burgeoning powers.