Perfumes don't always last all day and one of the reasons for this is that many women have no idea where to actually apply them. If you want staying power with your scent, you have to hit the critical areas. Apply your perfume to the insides of both wrists, behind your ears, inside your elbow, at the base of your throat and behind your knees to make the scent stick with you longer. Hope this tip helped you!xoxosummeratparis