{MTL}The Reborn Music Superstar

ch 36 - 40

Chapter 36

Ye Ze's album is scheduled to be released on January 13, but publicity has been around since mid-December.

The promotion of albums and singles is different, before the release mainly depends on the company's publicity efforts, in fact, there is not much to do with the singer, basically there is no music program to be good, after the release is the singer's home field, because the concert is about to start.

The album features five singles from last year, plus seven new songs.

No one has heard the new songs, and the album will not be available for download before it is released, so the people who buy the album are not rushing for the new songs, but for the five hit singles.

Many people are not happy to buy singles, one is not cost-effective, and the other is that there are only one or two songs, put them on the CD player or in the car to listen to them, it is not enjoyable, and it is no fun to play a song on a loop all the time.

So everyone prefers to buy albums, and the more popular tracks they have, the more they like to buy them, and this is not a secondary consumption, because if there is no piracy, many people have just listened to it on the street or other places, or downloaded one or two of them.

Most of the seven new songs Feng Chu was selected from the songs Ye Ze had written before, and he couldn't shoot MVs, and he wouldn't use them in the promotional CM, so he didn't need to bother with it, just go into the recording studio.

After the album is completed, the cover and promotional photos are taken, and the CM is edited and produced, the publicity will begin overwhelmingly.

The first is TV CM, which is divided into two kinds, 15s and 45s, which are completely played as ordinary TV commercials.

The 15s are bought in the prime time of various TV stations, almost all of them are inserted in high-rated programs, and the 45s are broadcast in the ordinary time slot, because the price is low, so it doesn't matter if it's longer, and the 45s are chorus clips with hit singles.

The 15s also appeared on mobile TV on buses and subways.

The radio station, also in the 15s, only has narration, the name of the singer, the selling point of the album, and the release date.

There are also two kinds of network, 15s and 1 minute.

The 15s ones are put on the video website.,The kind that will pop up before watching the video.。

There is also a 1-minute version, which takes the same amount of time as the big street screen, and each of the five songs has about 10 seconds of promotional time. All major music websites have this CM on the front page.

Then there are the pictures and posters, the pictures of popular websites, the billboards on the roadside, the small posters on the walls of record stores, the oversized posters on the facades of shopping malls, the billboards at bus stops and subways, and PMG even sent out propaganda trucks, like advertisements painted on bus bodies, printed on the carriages, and then drove all over the city to advertise.

The scale of the publicity is so large that it is generally only the selected to have this treatment.

Feng Chu is ruthless, and he wants to praise Ye Ze.

Feng Chu doesn't think it's a waste of money, there is no gain without investment, and after the record is released, all the investment can be recovered.

The first shipment of the album was 100W, a double version.

Ye Ze was a little surprised, this is his first album, will this shipment be a bit too much? At the beginning, Lu Nan's first photo seemed to be only 50W.