Integrating the Pinterest tag into your website using Google Tag Manager (GTM) simplifies this process, making it easier to manage and deploy tags across your site without needing to alter code directly. This blog post will guide you through the ste...
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In Digital marketing, tracking and analyzing your online activities is key to improving performance and reaching your goals. Pinterest, a popular platform for discovering and sharing ideas, offers powerful tools for advertisers to measure the effectiveness of their campaigns. One such tool is the Pinterest tag, which allows you to track conversions, understand user interactions, and refine your marketing strategies.
Integrating the Pinterest tag into your website using Google Tag Manager (GTM) simplifies this process, making it easier to manage and deploy tags across your site without needing to alter code directly. This blog post will guide you through the steps to add a Pinterest tag to Google Tag Manager, providing a comprehensive, user-friendly approach to enhance your Pinterest advertising efforts and gain valuable insights into your audience's behavior.
How to Add a Pinterest Tag to Google Tag ManagerStep 1: Create a Pinterest Tag
Log in to your Pinterest Business account.
If you don't have one, you need to create a business account to access Pinterest's analytics and advertising features.
Navigate to the Business Manager.
Click on "Business Manager" at the top of the Pinterest homepage.
Access the Ad accounts.
From the "Assets" drop-down menu, select "Ad accounts."
Create a new tag.
Click on the "Create tag" button. Pinterest will generate a unique tag ID for your account.
Save the tag ID.
Make a note of the tag ID; you will need it when setting up Google Tag Manager.Step 2: Log in to Google Tag Manager
Go to Google Tag Manager.
Log in with your Google account.
Select your container.
Choose the appropriate container for the website where you want to add the Pinterest tag.Step 3: Create a New Tag in Google Tag Manager
Click on "Tags" in the left-hand menu.
Add a new tag.
Click on the "New" button and then click on the tag configuration box.
Select the Custom HTML Tag.
In the tag configuration options, choose "Custom HTML."
Insert the Pinterest tag code.
Copy the Pinterest tag code provided in your Pinterest Ads account and paste it into the HTML text box.
Configure the trigger.
Click on the "Triggering" section to choose when the tag should fire. For instance, if you want it to fire on all pages, select the "All Pages" trigger.
Save the tag.
Give your tag a name, such as "Pinterest Tag," and click "Save."Step 4: Publish the Tag
Submit your changes.
Click on the "Submit" button in the top right corner of Google Tag Manager.
Publish the container.
Provide a version name and description if needed, then click "Publish" to make your changes live.Step 5: Verify the Tag
Use Pinterest's Tag Helper.
Pinterest offers a Tag Helper Chrome extension to verify that your tag is firing correctly.
Check Google Tag Manager Preview Mode.
You can also use the Preview mode in Google Tag Manager to ensure the tag is firing on the correct pages.
By following these steps, you can successfully add a Pinterest tag to Google Tag Manager, enabling you to track conversions and engagement from Pinterest ads effectively. This guide should help users set up their tags smoothly, ensuring they can measure the success of their Pinterest marketing efforts.
