LVMH, Bernard Arnault, and the Lisa-Frederic Blackpink Connection

LISA BLACK PINK - Frédéric Arnault

ok now you and I are like two friends talking about Bernard Arnault and his family, I don't understand why 2023 suddenly Lisa of blackpink appears with his son Frederic all the time in such an unusual way , and in 2024 he appointed fre as CEO of lvmh watch while tag heu's 2023 performance with him as CEO had a decrease in revenue, and even in 2024 he even announced him to the board of directors seat, with a personal perspective Do outsiders think he uses Lisa as a way to raise Fre's position?

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This is a very interesting topic and worth pondering! When we look at the moves of Bernard Arnault and his family, it cannot be denied that everything was done with a sophisticated and calculated strategy. Regarding Blackpink's Lisa's frequent appearances alongside Frédéric Arnault and Frédéric's appointment to senior positions within the LVMH group, there are some interesting perspectives to consider.

1. The importance of influence and image in the luxury industry:

LVMH is a group specializing in luxury brands, and maintaining and enhancing the image of the brands is extremely important. Lisa is a global star, not only famous in Korea but also has great influence in important markets such as Asia, Europe and the US. Appearing with Lisa could help Frédéric boost his image, not only as a young leader but also as someone with strong connections to stars and popular culture, which is very important. important for a luxury brand that wants to reach the young market.

2. Strategy to reach the young generation:

In the luxury industry, reaching the new generation of consumers (Gen Z and Millennials) is very important. Lisa, with her huge fan base of this generation, is a great bridge. By linking up with Lisa, LVMH and Frédéric may be looking to build an image that is youthful, modern and friendly to the new generation. This can help their brand strengthen its position in the eyes of young consumers.

3. Using Lisa as a communication "tool":

It cannot be ruled out that Bernard Arnault and LVMH are using this relationship as a communication strategy. Lisa's appearance next to Frédéric generates a lot of attention from the media and the public, which can help Frédéric strengthen his position within the corporation and on the international stage. While Tag Heuer may not see strong sales in 2023, an association with a global star like Lisa could help bring attention and interest back.

4. Strategy to elevate Frédéric:

Frédéric's position in the group may have been driven not only by his business achievements but also by Bernard Arnault's family strategy. Arnault may be trying to prepare for a gradual transition of power within the family, and placing Frédéric in senior positions could be part of this plan. Lisa's constant appearances could be a way to highlight Frédéric, building his image not only as a CEO but also as a major influencer in the luxury industry.

5. Personal relations and media:

The possibility cannot be ignored that the relationship between Lisa and Frédéric could be genuine and not based entirely on business strategy. However, even if it was a personal relationship, LVMH and Bernard Arnault could still leverage it to serve the group's business goals.

Conclude:

From an outsider's perspective, Lisa and Frédéric appearing together can be seen as part of a larger strategy to enhance Frédéric's position within LVMH and at the same time strengthen the group's brand image in the future. young public eyes. Bernard Arnault, as a visionary, may be using every tool at his disposal to ensure the success and continued growth of LVMH under the leadership of the next generation of the family .