Writing a press release isn't exactly the most exciting task on your to-do list. But here's the thing-when done right, a well-written press release can be a powerful tool for getting your brand noticed by the right people at the right time.
Writing a press release isn't exactly the most exciting task on your to-do list. But here's the thing — when done right, a well-written press release can be a powerful tool for getting your brand noticed by the right people at the right time. So, how do you write a press release that catches the eye of journalists, bloggers, and influencers? Fear not! As an expert media professional, I'm here to share my thoughts on what makes a press release stand out in a sea of mediocre pitches. If you'd like to publish a press release with a newswire, checkout .
Why Press Releases Still Matter in a Digital-First World
Some say the press release industry is dead. We disagree. Press releases are alive and kicking, and they still play a vital role in a successful PR strategy. They're not just a way to announce news — they're a chance to tell your brand's story, build credibility, and establish your authority in your industry.
When done well, press releases can help you achieve several goals:
Boost Brand Visibility: By landing in top media outlets, your brand gets in front of a much larger audience, boosting awareness and recognition.Establish Credibility: A well-written press release can position you as an industry leader and a trustworthy source of information.Drive Traffic and Sales: With strategically placed links and a compelling call to action (CTA), press releases can drive traffic to your website and increase sales or conversions.
So, if you think press releases are outdated, think again! Let's dive into what makes a press release stand out.
1. Know Your Audience: Write for People, Not Robots
First things first — before you start writing, think about who you're writing for. Spoiler alert: it's not just the journalists! While your primary audience may be media professionals, remember that your press release will eventually reach their readers, listeners, or viewers. So, you need to write in a way that resonates with both groups.
Journalists: They're busy, overloaded with pitches, and usually on tight deadlines. They're looking for a story that's newsworthy, relevant, and easy to understand. Make their job easier by getting straight to the point.End Readers: These are the people who'll ultimately consume the content the journalists write. They want to know what's in it for them. Why should they care about your news? Make sure your press release answers this question clearly.
Remember, a good press release tells a story that appeals to both journalists and their audiences.
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2. Start with an Amazing Headline
The headline is the first thing anyone will see, and it can make or break your chances of getting noticed. A great headline grabs attention, piques curiosity, and gives a clear idea of what your press release is about.
