━━━━༺❀༻━━━━━━━༺❀༻━━━━ Theme & Concept: Psychology of Love is a breezy, adorable, and girly summer comeback that captures the innocence and fluttering feelings of young love. The concept is playful and refreshing, with lots of cute pins, heart motifs, and bold reds, evoking a fun, lighthearted vibe. The overall mood is breathy, airy, and lively, perfect for the hot summer days and starlit nights.
Visual & Artistic Direction Color Palette: • Dominant colors: Red (passion, energy) and Pink (sweetness, innocence). • Accent colors: Soft whites and pastel tones to emphasize the fresh and breezy feeling. Key Visual Elements: • Lots of cute pins, heart-shaped accessories, and playful motifs. • Girl-next-door aesthetic blended with summery, playful fashion—think flowy dresses, cute swimsuits, and accessories like pins and bows. • Soft, breezy hair and natural makeup with a hint of gloss for the fresh summer look.
Physical Album Versions 1. Heartbeat Edition – "Sweet & Girly" • Visual Style: ◦ Bright, cheerful aesthetic with lots of cute pins, hearts, and playful patterns. 2. Sunshine Edition – "Fresh & Breezy" • Visual Style: ◦ Slightly more mature but still cute, with a laid-back, summery vibe. ◦ Soo-Ah in light, breezy outfits—flowy dresses, tank tops with pins, and natural settings like beaches or fields.
Album Content & Highlights • Total Songs: 11 total tracks • Title Track: "Balloon in Love" — a catchy, breathy pop song about the exhilaration and fluttering feelings of falling in love, perfect for summer romance. • Pre-release Single: "Selfish" — a fun, flirtatious song with a catchy hook about love's playful, sometimes self-indulgent feelings. Other songs explore themes of youthful love, friendship, and summer adventures with light, airy melodies and breathy vocals that suit the season.
Achievements & Impact • The album has achieved a remarkable 11 wins: ◦ 6 wins for "Balloon in Love" — prizings its catchiness, fresh vibe, and Soo-Ah's adorable performance. ◦ 2 wins for "Selfish" — recognizing its playful charm and catchy appeal. ◦ 2 wins for "Wonderland" — celebrating its dreamy, escapist feel.
Concept & Visual Narrative: Throughout her promotion, Soo-Ah radiates innocence and youthful charm, embodying a summertime dream girl who's caught in the thrill of love. Her visuals, outfits, and performances emphasize the breezy, cute, and fun stories of young romance and friendship, perfectly aligning with her fresh, summery sound. ━━━━༺❀༻━━━━━━━༺❀༻━━━━ ℭ𝔬𝔫𝔠𝔢𝔭𝔱 𝔱𝔢𝔞𝔰𝔢𝔯 𝔭𝔥𝔬𝔱𝔬𝔰-
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