Characters Names: Kuromi, Cinnamoroll, My Melody, and Hello Kitty
Style of choice:
One Character Who Wears J-Fashion Every Day! said: They wear kogyaru (and kogyaruo in Cinnamoroll's case) as part of the Tokimeki Heisei Kogal line of merchandise
Images:
Informed by One Character Who Wears J-Fashion Every Day (Tumblr)
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The clothing styles of the characters: Gyaru & Gyaruo (Part 3)
RandomContinue further for general information on gyarus and gyaruos.