A new company called "Fazbear Entertainment" was created after a new owner bought the Fredbear's Family Diner, and the diner was renamed to "Freddy Fazbear's Pizza."
The diner is converted into a pizzeria and new management is brought into the establishment, namely Phone Guy who is now the new manager of the pizzeria. He gives audio instructions to employees on how to operate the spring costumes, as well as instructing them on the safe rooms used within the building.
Despite the fact that the Purple Man had used the Golden Bonnie spring suit to murder the child, the suit was still in the back room of the diner the following day, and it had been kept there ever since. Out of respect for the deceased child and his family, the golden spring suits were not used for some time.
Two new animatronic mascots were added to the pizzeria:
Chica the Chicken
Foxy the Pirate
The company also created a blue Bonnie the Bunny animatronic to replace the golden Bonnie mascot that was originally used.
The Purple Man eventually returned to the pizzeria and killed five more children, and their bodies were stuffed into the new animatronics by the Puppet in order to give them new life so that they could help the Puppet claim his revenge on the Purple Man, as well as to fulfill his goal of joining in with the party by befriending the latest victims of Purple Man in the afterlife (this is the party we see in the "Happiest Day" mini-game in FNAF3).
The Purple Man chose to murder the five kids near Foxy's Pirate Cove as it was further towards the back of the pizzeria since it was away from the show stage (this is a trend seen in each building). The five children were never fixated on revenge like the crying child was, but they decided to play along with his game since they couldn't comprehend their actions at the same level as an adult could. They always saw it as a party game rather than an act of violence.
Since their bodies were stuffed into the animatronic suits, nobody ever found out about these five murders as the childrens' bodies were never found. However, the customers did begin to notice a foul odour coming from the suits, as well as mucus and blood pertruding from the facial area. There were also complaints of the animatronics just looking scary in general.
People soon realised that the five children were missing and that they were last seen in Freddy Fazbear's Pizza, and so this fact along with the negative vibe given off by the animatronics caused a dramatic decrease in sales for the pizzeria, thus they had to close their doors and start anew.
