Just like other Pay-Per-Click Advertising channels (such as Google Adwords) can generate highly targeted leads to your website or landing pages, Facebook's paid advertising can significantly increase your reach in this social network, generating more targeted leads in the process. Not just any lead, but valuable leads that may eventually convert into a loyal paying customer – if you do the process right.
The right process of lead generation on Facebook using paid methods.
1. Identify your target market (age bracket, gender, location, educational level, user device, profile interest). This process is very important, because targeting people not interested in your products and services will just waste your time and your precious advertising budget.
2. Decide if you wanted to directly promote your products and services or create a lead generation sales and marketing funnel.
3. Split Test everything (ad messages, landing page, interests and images) and analyze the actual data. This is also an important part of the process because this is where you will see what's working and what performs better.
Organically (meaning normal free posts), a regular post can only reach a maximum of 16% of your network. Using Facebook Ads however will boost this by as much as 70% — generating more social signals (likes, comments, shares, etc) to your posts, links, photos, video, questions, and other content.
Facebook is a very effective tool for marketing and generating leads that has successfully integrated the social aspect that is very important in this current online atmosphere. Unlike traditional media marketing that has no or one-way interaction, Facebook caters to the inherent human need to socialize – even through online methods – generating highly valuable leads for your business.
For maximum lead generation for your business, feel free to contact us at 08459995482 or drop us an email at vrepute@gmail.com
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