Mark is known to harbor a love for Cheez-It snacks.
As a way of censoring himself, Mark often substitutes "Jesus" with "Cheez-Its" in his Let's Plays.
The official Cheez-It page on Facebook uploaded a photo of Mark with a box of Cheez-It on his head.
Mark had acknowledged his being named as "the face of Cheez-It" as an important feat.