One Direction: This Is Us (also referred to as 1D3D) is a 2013 British-American 3-Dconcert film centring on the boy band One Direction. It opened in the United Kingdom on 29 August 2013, followed a day later in the United States of America
Synopsis
Billed as an intimate all-access look at life on the road for the global music phenomenon,This Is Us follows the lives of the five members of the boy band, One Direction. It contains live concert footage from London's O2 Arena,[5] and footage from their lives pre- and post-X Factor appearance, and gives insight into the preparation for their concerts and ultimately what it is like to be One Direction.[6][7]
Cast
Niall Horan
Zayn Malik
Liam Payne
Harry Styles
Louis Tomlinson
Simon Cowell
Production
This Is Us was first announced by the band while on The Today Show in New York'sRockefeller Plaza on 12 November 2012,[8] followed by confirmation it would be directed by Morgan Spurlock.[9] Spurlock, who unsuccessfully negotiated to direct similar films,Justin Bieber: Never Say Never and Katy Perry: Part of Me, said that he took on the film because of the band's fast-track rise to stardom.[10] The film started filming in Tokyo on 17 January 2013 and was being shot in 3D with 4K resolution RED Epic digital cameras, which Spurlock said gave a cinematic appeal. The film was later given the name One Direction: This Is Us on 19 March 2013, previously being referred to as 1D3D.[11]
It has been further said that the film is not scripted, with the footage genuine and of them acting "naturally".[12] Styles admitted[where?] that the cameras following them around was scary but said that this film gives them the opportunity to show more personality, how they interact, and how they relax when not on stage. Niall Horan remarked[where?] that the film crew had access all areas, even filming them in the toilet.
Scenes shown in trailers include footage of fans telling stories related to the band following a request posted on YouTube,[13] as well as comment from Simon Cowell, who was their mentor on The X Factor and is also a producer of the film.
Release
The world premiere of the film was held in Leicester Square, in London on 20 August 2013.[14][15]
The film was released in the United Kingdom on 29 August 2013,[16] and was rolled out internationally on 30 August 2013 with a majority of markets being reached by the end of September 2013.[17] The film is going to be released on DVD in the US the 17th of December 2013.
Marketing
As part of the marketing campaign, the band allowed fans to upload pictures of themselves that would appear on a version of the theatrical poster. The theatrical poster itself has pictures of fans forming part of the background, with another version created and displayed on the band's website where the photos were used to recreate the poster itself.[18]
An initial teaser trailer was released on 8 February 2013,[19] followed by a second trailer on 25 June 2013.[20] This second trailer also teased a snippet of "Best Song Ever", the lead single from their upcoming third studio album, Midnight Memories.
Box office
This Is Us has earned $28,873,374 in North America, and $38,455,368 in other countries, for a worldwide total of $67,328,742.[4] It is currently the fourth highest grossing concert movie.[21]
