(1)Land an internship.Take online courses that teach social media marketing skills.Highlight your own online social profile.Point out your personality.
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When it comes to building and selling an info product like an e-book or course, most businesses focus solely on the product and its sales and marketing. While creating a great product and getting people to pay you for it (or at least, register to download it) is important, the real money is in the follow-up.
Here's why: Let's assume that your product is high quality and sales are strong. You still face challenges in product delivery, customer service, and information retrieval -- all key to upselling happy customers at a later date. Creating an email follow-up campaign can set you up for long-term success and help you gain valuable insight into what your customers are thinking. As a bonus, most email software today makes automating follow-ups relatively straightforward -- meaning you can create your campaign before your first customer even hits "buy" or "download."
Below, I share five strategies to help you craft a strong follow-up campaign.
