Shan Cai – an ordinary girl with a strong and kind personality. She has no siblings but two parents who are always longing to see their daughter marry a rich man. She has a few best friends, Qing He (O Ding Xing), Xiao You and Li Zhen. She is Dao Ming Si's love interest.
Dao Ming Si – the obnoxious leader of F4. He thinks that money can buy anything until he meets Shan Cai and realizes that he cannot 'buy’ Shan Cai. He used to have a fiery temper and almost killed someone in the past. However, Shan Cai is the only one who can make him control his temper.
Hua Ze Lei – the quiet one in F4. He is the kindest one out of the four and is a very good friend. His first love interest is Jing but they had no good ending. In the middle of the series, he falls for Shan Cai but remains a good friend because he knows that Dao Ming Si really loves Shan Cai.
Xi Men – the womanizer of the four. He has a new girlfriend every single week. However, when a courageous Xiao You confesses her love for him, he sort of changes for a while. But at the end, he is still the 'womanizer'.
Mei Zuo – the joker of the four. He's similar to Xi Men except that there's no female character for him. He is also a very loyal friend.
Xiao You – Shan Cai's best friend. She is bubbly, cute and a loyal friend.
