𝐑𝐄𝐃 𝐕𝐄𝐋𝐕𝐄𝐓

🔮

Brand reputation for female idols in the month of December :

1) Red Velvet Irene
2) Red Velvet Joy
3) Red Velvet Yeri
4) Red Velvet Seulgi
6) Red Velvet Wendy

◎◎◎

#1 Irene
Brand Reputation Index: 3,235,565
Participation Index: 1,114,883
Media Index: 792,513
Communication Index: 328,130
Community Index: 974,838

Linked Words:

- Laugh
- Pretty
- Lovely

# 2 Joy
Brand Reputation Index: 2,567,3305
Participation Index: 895,072
Media Index: 660,470
Communication Index: 238,752
Community Index: 773,434

People talk so much about Joy?
Communication Index also refers to how much actual content is created to promote her. It's quite high.

#3 Yeri
Brand Reputation Index: 2,315,331
Participation Index: 889,338
Media Index: 531,253
Communication Index: 221,469
Community Index: 673,288

Yeri has received a lot of media coverege for just having so many famous people as friends and her social media activity. An Icon.

#4 Seulgi
Brand Reputation Index: 2,196,110
Participation Index: 1,033,738
Media Index: 455,866
Communication Index: 158,880
Community Index: 545,717

Seulgi's participation index is still higher than Joy and Yeri's. Even with lesser content, people comment and react a lot to her.

#6 Wendy
Brand Reputation Index: 1,729,243
Participation Index: 628,167
Media Index: 457,694
Communication Index: 161,596
Community Index: 481,787

Wendy media index is a bit higher than Seulgi's and there really were noticeably a bit more articles about her. I love this promo.

〖 Brand Reputation means Korean people are searching and Korean media are talking about them a lot on Korean internet machine aka Naver. 〗

i'm sh00K

︵. Credit to seoulstory, ramyeonduo