Chapter 2-Microsoft

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After Gates read the January 1975 issue of Popular Electronics, which demonstrated the Altair 8800, he contacted Micro Instrumentation and Telemetry Systems(MITS), the creators of the new microcomputer, to inform them that he and others were working on a BASIC interpreter for the platform. In reality, Gates and Allen did not have an Altair and had not written code for it; they merely wanted to gauge MITS's interest. MITS president Ed Robertsagreed to meet them for a demo, and over the course of a few weeks they developed an Altair emulator that ran on a minicomputer, and then the BASIC interpreter. The demonstration, held at MITS's offices in Albuquerque, was a success and resulted in a deal with MITS to distribute the interpreter as Altair BASIC. Paul Allen was hired into MITS, and Gates took a leave of absence from Harvard to work with Allen at MITS in Albuquerque in November 1975. They named their partnership "Micro-Soft" and had their first office located in Albuquerque. Within a year, the hyphen was dropped, and on November 26, 1976, the trade name "Microsoft" was registered with the Office of the Secretary of the State of New Mexico.Gates never returned to Harvard to complete his studies.During Microsoft's early years, all employees had broad responsibility for the company's business. Gates oversaw the business details, but continued to write code as well. In the first five years, according to Bill Gates own claims, he personally reviewed every line of code the company shipped, and often rewrote parts of it as he saw fit.

IBM Partnership

IBM approached Microsoft in July 1980 in reference to an operating system for its upcoming personal computer, the IBM PC.IBM first proposed that Microsoft write the BASIC interpreter. When IBM's representatives mentioned that they needed an operating system, Gates referred them to Digital Research (DRI), makers of the widely used CP/M operating system. IBM's discussions with Digital Research went poorly, and they did not reach a licensing agreement. IBM representative Jack Sams mentioned the licensing difficulties during a subsequent meeting with Gates and told him to get an acceptable operating system. A few weeks later, Gates proposed using 86-DOS (QDOS), an operating system similar to CP/M that Tim Paterson of Seattle Computer Products (SCP) had made for hardware similar to the PC. Microsoft made a deal with SCP to become the exclusive licensing agent, and later the full owner, of 86-DOS. After adapting the operating system for the PC, Microsoft delivered it to IBM as PC DOS in exchange for a one-time fee of $50,000.

Windows

Microsoft launched its first retail version of Microsoft Windows on November 20, 1985. In August of the following year, the company struck a deal with IBM to develop a separate operating system called OS/2. Although the two companies successfully developed the first version of the new system, the partnership deteriorated due to mounting creative differences.

(Image)-Gates delivers a speech at the World Economic Forum in Switzerland, January 2008.

In 2008, Gates appeared in a series of ads to promote Microsoft. The first commercial, co-starring Jerry Seinfeld, is a 90-second talk between strangers as Seinfeld walks up on a discount shoe store (Shoe Circus) in a mall and notices Gates buying shoes inside. The salesman is trying to sell Mr. Gates shoes that are a size too big. As Gates is buying the shoes, he holds up his discount card, which uses a slightly altered version of his own mugshot of his arrest in New Mexico in 1977, for a traffic violation. As they are walking out of the mall, Seinfeld asks Gates if he has melded his mind to other developers, after getting a "Yes", he then asks if they are working on a way to make computers edible, again getting a "Yes". Some say that this is an homage to Seinfeld's own show about "nothing" (Seinfeld). In a second commercial in the series, Gates and Seinfeld are at the home of an average family trying to fit in with normal people.


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