7. Eliminate fluff words

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Qualifying words, such as very, little, and rather, add nothing to your meaning and suck the life out of your sentences.
For example:
It is very important to basically avoid fluff words because they are rather empty and sometimes a little distracting.
Mark Twain suggested that you should "Substitute damn every time you're inclined to write very; your editor will delete it and the writing will be just as it should be."

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