Endorsement

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Within three weeks of debut, Black Pink placed second behind Exo for brand reputation based on a study by Korea Institute of Corporate Reputation in August 2016.[38]Another study targeting girl groups revealed that the group's brand influence had already surpassed that of Girls' Generation and Twice for September. The chief of the reputations research lab described the feat as a "first".[39]In May 2017, Black Pink became ambassadors for Incheon Main Customs.[40][41] The group also endorsed several brands including Reebok,[42]Moonshot,[43] St. Scott London,[44] and Lotte Trevi sparkling water.[45] They also modeled for major magazines including Nylon Japan,[46] South Korea's 1st Look,[47] and Singapore's Teenage.[48]

Source: Wikipedia

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