MKT 373 Week 4 Complete Work GCU

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MKT 373 Week 4 Complete Work GCU

MKT 373 Topic 4 DQ 1

Read "8 Ways Analytics Are Changing Pro Sports," and "Innovations in Sports Analytics: Marketing & In-Game Experiences" from the Topic Materials. Which of the analytics strategies profiled in the articles do you believe will have the most influence on the sports industry? Discuss how this analytics strategy impacts the sports marketing landscape?

MKT 373 Topic 4 DQ 2

With data analytics playing a role in everything from marketing to fans to player selection, there are many ethical issues that can arise in relation to the collection and use of data. Using an industry publication such as the Sports Business Journal , research a current ethical issue associated with sports and analytics. Summarize the ethical dilemma and share your opinions about how this dilemma should be addressed. Provide links to relevant articles and support your opinions with ideas, facts, and examples.