Times are hard, and I work in a business that is slowly becoming obsolete. People are steering away from glasses and contact lenses to Lasik surgery and more permanent, feasible choices in the field of eye care. I’ve never been the type to collect my thoughts and put them down, and yet these have been the toughest months to endure as of late. My wife left me, along with alimony and a good chunk of everything I’ve struggled to build since I was in my early twenties. I don’t know if I’ll make my mortgage payment on time for the third month in a row. This hole is going to be impossible to climb out of.
Thursday, August 6th, 2009
Got a phone call from corporate and had to terminate the positions of two employees. Stan has been here for seventeen years. He was a good eye doctor. I have a strong suspicion that more permanent layoffs are on the way. I had to go to a dealership and downgrade my vehicle, but the sales tax almost cleaned out my bank account.
Friday, August 7th, 2009
I was helping Stan take his things out of the office today and a new vendor approached me. He works for some company called “New Vision,” and their prices are better than every other type of lenses we carry. They don’t do glasses or frames. Only contacts. He gave a pretty convincing argument, so I filled my own prescription with their lenses and I’m going to put them in tomorrow morning and try them out. This may be the small boost we need to stay open. I hope so.
Saturday, August 8th, 2009
I called New Vision and told them my office was on board. I should have talked to our regional division manager before cutting the deal, but he treats me like garbage and routinely tells me that my office is in last place in every category but customer service. He says customer service doesn’t make money if you sacrifice profits. He’s not a doctor. These lenses feel more natural and it seems like the material adapts to light better than any other brand that I’ve seen in my twenty plus years as an optometrist. I’m going to keep using them myself. I mowed my lawn today, and I swear I could see every blade of grass. Maybe our patients will drop some greenbacks to try these out.
Monday, August 10th, 2009
I prescribed my first pair of New Vision lenses to a patient today. He’s a six year old boy who was blind as bat before we fitted his eyes. His mother was concerned that six is too young for contacts, but after she saw him looking around and nailing the entire test on the wall, letter for letter and number for number, I convinced her to try them out. If I can get a pair of these out every day, there may be some light at the end of the tunnel. I’ve stopped taking mine out at night because they don’t bother me like normal lenses do in the morning. I feel like I could leave them in forever.
Wednesday, August 12th, 2009
I’ve prescribed them to thirty eight patients and it seems that word of mouth is sending more people my way. People are dropping HydraSoft and Toric left and right. The vendor from the company came by today and put a great ad in my office window. “See things in a new light. Fit some New Vision lenses today!” They also guarantee that you’ll read at least a line below where you normally would on the wall with any other vendor. They won’t tell me what the lenses are made of, but as good as they feel, I’m not hesitating to give my patients the best choice. The regional manager called again and congratulated me on turning business around. He’ll probably take credit for it at the board meeting. What an ass.
Tuesday, August 18th, 2009
I traded in and got a Mercedes, and I offered Stan his job back. I told him he’d have to convince people to go with New Vision when pitching patients because with the healthcare reform bill on the way, this product is our only trump card. Without it, people will go somewhere else. I’m going to install a plasma TV on the wall in the reception area so people can watch football while they wait on their appointment. People love football. Whatever it takes to get people in the door.
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Scared shitless scary stories
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