Kylie's Book

Empire Of Cosmetics

It was a year and a half ago that the youngest of the Kardashian-Jenners, who celebrated her birthday on August 10, captivated the fans of cosmetics when she released three Kylie Lip Kits. The kits had a lip liner and liquid matte lipstick, the $ 29 kits were sold out in minutes and started creating shadows, blushes, highlighters (or as kyliecosmetic.com calls them, "kylighters").

On Wednesday, it was revealed that Kylie Cosmetics - where she is executive director, marketing chief and creative director - has generated sales of $ 420 million in 18 months. To put it in perspective: It took Tom Ford a decade to reach $ 500 million. It is estimated that the company will be worth a trillion dollars by 2022.

It has become the second most earned in the Kardashian-Jenner family, after Kim Kardashian West, estimating about $ 18 million last year.

Kylie, is also the person most seen on Snapchat and is just starting. On his 20th birthday, he told how he went from being one more character in Keeping Up With The Kardashians to creating his own beauty empire.

Navigating in the social media feed is already part of our daily routine, almost like an automatic action. Hundreds of accounts with proposals on design, fashion, art and of course, beauty. That's how the Kylie Lipkits came to me, interspersed between images of exuberant objects of desire and memories of friends accompanied by a #ThrowBack.

I thought anything, less, that someday they would occupy a place in my beauty bag. They represented another product in the game of seductive Kardashian advertising, in which he had never participated, nor did he intend to do so. Well, nowadays, marketing plays a fundamental role in the digital equation and in the sale of any product. And if coupled with this, the imposing 'K' as a surname, you have the infallible formula to saturate the ranks of any mall. I refused to be part of the entourage of fans who worship the clan for no apparent reason.

However, it was impossible for me to ignore the 'koloridos' lipsticks that already have a space in the dressing table of tops like Gigi Hadid, Hailey Baldwin, Alessandra Ambrosio and Lily Aldridge and a photo in the official account of Kylie that proves the fanaticism of the models for them.

How many colors are there? How much they cost? Do they last 24 hours? Yes, I had to try them. The 5.4 million users who have already acquired the lipsticks could not be wrong.

Finally, almost two (long) months later they arrived and these were my conclusions ...

23 shades are part of the eccentric catalog, among which 12 mattes (including a delineator), 7 glosses and 4 metallic ones stand out.

Mattes

Almost all oscillate between a range of nudes and reds with light, dark and very dark shades. I decided to choose one from each group: Dolce K, Mary Jo, Candy K and Koko K.

While the color is not indelible, if it lasts for more than 5 hours and the texture it leaves on your lips is almost like velvet. In addition, its aroma, which combines extracts of cocoa and caramel conquer you from the moment you open your package. But not everything that shines is gold and the Kylie Cosmetics could not be the exception, the carmine of Mary Jo turned out to be a sweet disaster, because its fixation does not have the same quality as the others.

Kim Kardashian with the tone "Koko K".

Metallic

Reliving the iconic look that Cher Horowitz starred in the nineties was not among my plans, so these colors were discarded from my list.

Lily Aldridge with the tone "Dolce K"

Glosses

Gleaming lips, the perfect and unequivocal description of the results. An acertiva bet on the tone 'Literally', while the 'So Cute' turned a color too light for me, almost white. A nude that does not reach the tint of a classic Burberry trenchcoat, but could not be called snowy either.

Alessandra Ambrosio wears one of the glosses.

Delivery

For the delivery service, they rely on the Mexican Postal Service, so the estimated time from when you order it until the dispatcher rings at your door is more than a month and a half. In my case it was 8 weeks.