The septet co-writes and produces much of their output, which some media outlets have attributed for their success. The group's early musical style and image was influenced by hip hop, as seen in "N.O." and "No More Dream". They later branched out into R&B and Rock Music with "Danger" and "Boy in Luv". The members' solo songs in Wings incorporated a diverse range of genres, with neo soul for V's "Stigma" gospel for J-Hope's "Mama" and piano-rap for Suga's "First Love".
BTS has been complimented for "speaking honestly about topics they deem important, even in a conservative society" by Jeff Benjamin from Fuse Magazine. Tamar Herman from Billlboard magazine noted that the septet often have recurring themes in their materials. Their "school trilogy" series - 2 Cool 4 Skool (2013), O!RUL8,2? (2013), andSkool Luv Affair (2014) – explored "the troubles and anxieties of school-age youth." "Not Today" from You Never Walk Alone has an anti-establishment anthem, with messages advocating for minority groups while Wings (2016) touched upon mental health and female empowerment.Love Yourself: Her, the first of four EPs of the "Love Yourself" series, dealt with "love, friendship, loss, [and] death" while the second EP, Love Yourself: Tear, was praised for its themes of "dealing with the cycle of grief that lingers through a separation."
Grace Jeong, editor-in-chief of Soompi, praised the group by stating that, "BTS has something to say, and has a great marketing strategy that doesn't alienate non-Korean-speaking fans."South Korean president Moon Jae-in, in a congratulatory letter he wrote to BTS, recognized their sincerity and inclusion of diversity as the group's key to success. Moon stated that "Each of the seven members sings in a way that is true to himself and the life he wants to live. Their melody and lyrics transcend regional borders, language, culture, and institutions."
Sources:Wikipedia.com
