Clinipharma

Fundamentals of Digital marketing

SEARCH ENGINE OPTIMISATION (SEO)

In simple terms, search engine optimization is the optimization of the design, content, and links of a website, so as to affect the visibility of the website in the search results of a user and display it as a top result.

How will we understand what technical changes our company website needs to implement in order to be absolutely optimized? For that, an SEO audit will help you determine the areas where your website needs optimization. An SEO audit informs us about the various on page and off-page optimization that need to be performed.

Beginners guide to SEO

SEO has two main components: On-Page Optimization includes technical aspects related to the website like keyword research, Meta tags, URL structure, Headings, Mobile friendliness, broken links, Google analytics, etc. Off-Page Optimization includes link building activity on relevant websites like local listing, directories, social media, classifieds, forums and guest postings, etc.

On-Page Optimization

Keyword Research:

Often brands are not completely aware of the popular keyword the consumer is using for searching his brand products and services. Here comes the role of keyword research, where we can use related terms as a substitute, to help us find the desired popular keywords using various Keyword tools like Google keyword planner, Keyword finder, Moz Keyword explorer, and sem rush keyword tool.

Meta Tags:

In digital marketing meta tags are snippets of text that describe a page's content; the Meta tags don't appear on the page itself, but only in the page's code. Title tag, meta description, meta keyword, canonical tag, robots tag are some of the tags that are generally used.

Title tags are just like newspaper headlines. It informs search engines on the topic for a specific webpage. Generally, a title tag would be around 60 – 65 characters. Another important Meta tag is Meta descriptions which is a summary of your webpage. Earlier Google allowed only 160 characters, whereas now it allows up to 250 characters. Meta keyword informs about various keywords related to the webpage, but it's not considered important by search engines and therefore has lost importance.

Broken Links

Broken connections are just the connections that never again work. When you see a 404-page blunder on your screen that is the point at which you have tapped on a broken connection. Web optimization, when done right, cleans the whole broken connections of your site, to convey a superior client encounter.

Google Analytics

Basically, Google analytics is an improtant tool for it is a free tracking tool which gives you detailed information about your website visitor and their actions on your site. Using such a service, we can easily make marketing decisions and boost sales and revenue. It's not only free but also provides easy to understand reports.

By using Google analytics efficiently, we can learn about the location of visitors, most popular content, traffic source, shopping behavior of consumers, and much more.

Mobile Friendly website:

Gone are the days when people used to open their laptops every time they needed to search for something. People have started using smart phones and hence it has become important for websites to be mobile friendly or else it is going to lose a lot of customers. Also, page load time is equally important as customers do not hang on to the slow loading websites for long.

Off-page SEO techniques

is a technique in which it improves the position of our website on search engine results page.Forum posting, blog commenting, local listing and guest posting are some of the off page SEO techniques.

Web crawlers give weight age to the back connection quality of the area. Having back connections from great applicable sites with great space specialist enables a brand to accomplish better web crawler rankings. IT additionally causes a brand reach to its focused on clients on different stages. following rundown gives us the thought regarding procedures for off page.