This is such a masterpiece

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Bang PD nim clinks his beer glass with SM.

"You were right!" Utters Bang PD, lifting his glass in SM's direction.

SM chugs his beer. Of course he was.

"The rat put the bois out the second he got wind of my bois." Bang PD nim exclaims, disbelief evident in his voice. "What are they called? Lunch Box?"

SM sneers. A rare occurence. He rarely shows his emotions. But he had done his job so well. It called for a little emotions on the face.

SM recalls an encounter, sometime back, in that very same spot in The Gangnam Bar in an evening like this.

"Are you sure it's a good idea to debut Treasure Box bois with T-REX? " YG had been sceptical.

SM had nodded with absolute confidence. "Positive." He had assured. "Fangirls love competing with other fandoms for their oppars. It's gonna be good buzz for Treasure Box. "

It wasn't. And he had known it with perfect clarity, when he had said it. TXT was too big. Treaure Box was in no way a match for em. TXT had stolen all the thunder from The Box....just like he had intended.

YG's NBG gonna flop!

"Congrats on putting out a new group!" SM raises his beer in a toast to Bang PD. "They are killing it these days!"

Bang PD nim smiles weakly at SM & proceeds to take a sip of his beer.

All had been well at the beginning. The buzz had been explosive, the biggest a predebut group had ever received in recent history.

Then things had taken a tumble.

The buzz had fizzed out. Lil by lil. The teasers got lesser views, tweets got lesser RTs, subscribers slowed down.

Bang PD nim remembers the exact date it started happening. 20th January 2019! Right as the Gangnam Clock struck 12 midnight!

ITZY. 

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