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Changes in the algorithm of Facebook are a common occurrence but it brings a big shift in online way of doing business as it requires digital marketing experts to adjust how the posts are promoted and seen by its user base. There are many digital marketing factors like creating quality content, appealing visual graphics and lattest information sharing on facebook to get huge engagement and to plan all these resources you need a . However, the changes made in 2019 were far more significant than the previous one. It actually made the marketers to doubt their ability to reach the target audience.
The marketers are also worried about the ability of the businesses to work with influencers in the platform. The change in the algorithm shifted the content from business posts to more family and friends. So, have you updated with Facebook's Algorithm yet? If not, here are some ways you can do it.
1. Understand the key changes
The Facebook algorithm is broken down in four major components- inventory, signals, predictions, and the overall score. Signals are the area that you need to take care of the content of your business. Social Signals in Facebook include the average time spent by the customer on the particular content. So it tracks how many have seen your content, how many likes and comments it got and how often it was shared on the timeline of users. Thus, in order to blench with the latest algorithm change, it is important that you make content that is more family friendly.
2. Top ranking factors
When it comes to how content is perceived do Facebook by the users, we consider four factors.
✓ Comments
if your post does not attract many comments and likes, it is most likely to vanish from the timeline of the users. Hence if the content is intriguing and attracts a lot of comments, it will surely make an appearance over the timelines of many users. That is why you must have seen Big Brands try to create content that instantly catches the eyes and compels the users to comment on it.
✓ Sharing
Just like the comments over the content, sharing of that content is equally important. Whatever post you make, in order to gain popularity you should always convince the viewers to share it further. This is the most organic method of promotion just like the word of mouth promotion.
✓ Reaction
The ability to fetch the right kind of reaction to your content is not only important but also very much in the trend. If you fail to get a positive reaction from the public, it is going to take your company further south. So invest a little time and share the right kind of content on the website.
✓ Engagement
Audience engagement is the key and this is actually a step above the sharing element. If your content is shared further and manages to get many likes and comments, your original post will bump up in the Facebook news feed. Thus, allowing more people to watch your content.
