A website is a company's shop window and, therefore, is commonly used for generating leads or enquiries. Those leads will hopefully be converted in to sales, increasing the company's cashflow.
These are some of the best tips to increase leads throug...
A website is a company's shop window and, therefore, is commonly used for generating leads or enquiries. Those leads will hopefully be converted in to sales, increasing the company's cashflow.
These are some of the best tips to increase leads through your company's website:
Build a clear and visually attractive website: The aim of a website is to attract potential customers and keep them engaged. A good website design should be focused on a clear message, clean look and easy navigation, and it should be built for its target audience.Responsive design: Nowadays, people don't access a website only from a computer, and therefore it's important to create a responsive design, which will make your website to also work perfectly on mobile devices. If your website is not loading correctly on mobile, you may lose several enquiries and potential customers; in 2018, it was estimated that 52.5 percent of the worldwide website traffic was done through mobile phones.It's good to have a Blog: An up to date Blog is a must-have for every website and it also helps (Search Engine Optimization). However, if you decide to have a blog, it needs to be regularly updated. This will help your website to be found in Google which, consequently, will increase the traffic and help get more enquiries.Need to have Calls to Actions (CTA): A Call to Action button is an important feature to be added in to a website and, depending on your business' nature, it should be added in as many pages as possible, including the Homepage. For example, a "Call us now" button which will automatically start a phone call is an easy way for your clients to get in touch with your company.Fast loading speed of the website: The website should load quickly and within 3.5 seconds to 4 seconds. If a website takes more than 4 seconds to fully load, it may lose nearly half of its visitors which will lead to less enquiries. To make sure your website loads quickly, the server needs to be up to date, your website code must be clear, it shouldn't have too many large images and all the CSS and JS files need to be minimized.
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