Diwali marks a major shopping period in India,[13] and is comparable to the Christmas period in terms of consumer purchases and economic activity.[137] It is traditionally a time when households purchase new clothing, home refurbishments, gifts, gold, jewellery,[138][139] and other large purchases particularly as the festival is dedicated to Lakshmi, the goddess of wealth and prosperity, and such purchases are considered auspicious.[140][141] According to Rao, Diwali is one of the major festivals where rural Indians spend a significant portion of their annual income, and is a means for them to renew their relationships and social networks.[142] Other goods that are bought in substantial quantities during Diwali include confectionery and fireworks. In 2013, about ₹25 billion (US$360 million) of fireworks were sold to merchants for the Diwali season, an equivalent retail value of about ₹50 billion (US$720 million) according to The Times of India.[143][note 16] ASSOCHAM, a trade organisation in India, forecasted that online shopping alone to be over ₹300 billion (US$4.3 billion) over the 2017 Diwali season.[146] About two-thirds of Indian households, according to the ASSOCHAM forecast, would spend between ₹5,000 (US$72) and ₹10,000 (US$140) to celebrate Diwali in 2017.[147]
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Deepavali Facts
Historical FictionHappy Deepavali to all those who celebrates this wonderful festival. Many of you must be wondering what deepavali actually means, right? Well I hope you can get whatever information you want here. If you cannot find the information that you need, pl...
