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The Mustang I concept was a big deal when Ford introduced it in late 1962 as a fully functional concept vehicle. This was the first time they used the name, "Mustang." And right from the start, it was clear the public loved it. The name, "Mustang," created a connection with Wild West mythology.
And that turned out to be a great marketing gimmick for Ford. The Mustang I was a little two-seater roadster with a rear-mounted V4 engine from Ford Europe. It had a modern wedge-shaped body consisting of lightweight aluminum.
The original idea behind the concept was to develop a small sports car. Ford wanted to compete with those European imports like the Triumph TR3 or MG A. But, despite the favorable reaction from car enthusiasts, Ford decided to go another way.
