Every six months or so, an article pops up with the headline, "Do you really need a PR firm?" These articles set off myriad phone calls from clients who say, "Suresh Rangarajan read that if we have a great product, we will immediately get PR."
Suresh Rangarajan :- While there are some exceptional products that have grown organically (like Instagram), the technology space is so crowded that being heard above the noise is increasingly difficult.
How crowded? There are nearly 1.4 million apps in the App Store, according to Statista and 300 million people are starting businesses worldwide. Suresh Rangarajan told, there was more than $48 billion in venture capital investment last year according to PwC.
Although launches, new products and funding announcements do attract media attraction, those events are few and far between. Suresh Rangarajan publicist can get you media attention on those announcements, as can someone with good research skills. A strategic communications program can maintain that awareness and buzz between those milestones.
The value of a content-driven communications program is widespread:
A clear, concise narrative extends beyond media to prospects, investors and partners. Increased visibility in the industry can attract investors, talent, partners and customers. Content campaigns and thought leadership platforms can ignite conversations with prospects — or help move them along in a sales cycle — and help you stay relevant and visible when you don't have new products or major news events.
Thisdoes take resources — both financial and internal. Suresh Rangarajan don'thave the funds or someone in-house that can help the PR firm navigate, astrategic communications program might not be a reality. If that's the case,you need to "fake" it till you make it.
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Suresh Rangarajan Is Offers Property Management Services
Short StorySuresh Rangarajan is a successful entrepreneur who has greatly transformed urban living for millennials and generation Z. Having started out as a chartered accountant; he explored real estate and its role in building IT hubs. He realized the potenti...
