"So What" analysis and theories

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It's finally time! After rewatching and analyzing the music video for nth amount of times (lol), I'm here to bring you guys my personal analysis and theories for LOONA's latest comeback "So What"!

So, without further ado... Let's begin.

(Remember that these are only my interpretation and are not straight up facts. These are just theories that coincide with my personal view on the story of LOONA and the LOONAverse.)

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Now that "So What" has finally been released, we have been shown the next chapter of the story of the LOONAverse, as well as a new side to LOONA we've never seen before.

So now that the next chapter of LOONA's story has been released, it's time to go through the music video and see what is going on.

[[Since there's quite a bit to cover, I'll be providing the full music video here: ]]

Hear no evil, see no evil, speak no evil

An interesting observation that was made after the release of the "#1" teaser was the focus on certain facial features of the 1/3 girls; Hyunjin's mouth, Haseul's ear, and ViVi's eye. It's been theorized this is connected to the saying "hear no evil, see no evil, speak no evil."

Well, this may very well be the case for the LOONA girls now that the Moebius time loop has reset again.

Because Heejin was able to break out of the loop, the Moebius strengthened itself in order to keep the girls apart and prevent them from trying to break out again.

Because Heejin was able to break out of the loop, the Moebius strengthened itself in order to keep the girls apart and prevent them from trying to break out again

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Yves, Chuu, and Gowon appear to be in Eden, but I don't think that's the case

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Yves, Chuu, and Gowon appear to be in Eden, but I don't think that's the case. They merged their worlds together in "Hi High"; they met to become one universe.

Perhaps this is an Earth equivalent to Eden, a paradise that was made to keep them unaware of the truth of their world. (Think of the phrase "ignorance is bliss.") Chuu and Gowon are happy and oblivious, but Yves is a "black swan" who is treated like an outcast.

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