Video is a content format that is engaging and easy to understand. Users tend to consume more video content as it's entertaining and they can connect with it easily. Digital marketers prefer video promotion as it gives a better return on investment (ROI) and is easily sharable through many channels. YouTube is a leading video-sharing platform, that has revolutionized the video-streaming experience. With easy and unlimited access to internet video content is being consumed by a wider audience. YouTube has become the leader for online distribution of videos with around 300 hours of videos being uploaded on it every minute.
